Lonnie Rae Kurlander · Fractional CBO

Senior brand operator
for founders building
what comes next.

Founder and Former CEO of Medal. Early executive at HUMAN Protocol, co-author of its AI whitepaper. Running a portfolio of brand systems — MuseCell Innovations® and confidential work.

The work

A brand system is what holds when the work must be first-rate, fast, and made by someone who understands the deliverable.

Founded Medal — a machine-learning clinical data platform acquired by Ciox. The technology was foundational to Roche's Real World Data initiative. First hire at HUMAN Protocol. Co-author of the AI whitepaper. Helped the company grow from one to seventy, the valuation from zero to half a billion. Angel investor in Liquid Death and Terran Biosciences. Currently leads brand for MuseCell Innovations® and its sister brands, Aelse, and confidential work.

The arc

Every brand I build now is informed by every company I built before.

The path, in order. Boston for med school. San Francisco for Medal. HUMAN Protocol next — a whitepaper that anticipated the current AI cycle by close to a decade. A healthcare project in Ghana after that. Then a long stretch of building privately. Now, surfacing again.

BostonPre-Medal

Medical school.

Not just how to read a study — the inner workings of medicine. How molecular biology applies to the human body. Why procedures run the way they do. The community of doctors and colleagues I have been building for ever since.

San FranciscoMedal

Founder and CEO. Healthcare. Acquired by Ciox.

Medal was a machine-learning clinical data platform I built and ran from idea to acquisition by Ciox. The technology was foundational to Roche's Real World Data initiative. Through the same years I was active in the healthcare interoperability community as "the girl on FHIR", delivered the SAP keynote in Las Vegas, and worked shoulder to shoulder with the people I admire in healthcare. The talks live in the library.

HUMAN ProtocolFirst hire · Author

First hire. Co-author of the AI whitepaper. Head of Operations.

First hire at HUMAN Protocol — Head of Operations and AI Platform. Co-authored the AI whitepaper that defined a decentralized marketplace for the human inference work modern AI systems still depend on. Built team infrastructure, HR systems, and brand foundations as the company grew from 1 to 70. Helped raise $70M to a $500M valuation. Whitepaper readable in the library.

GhanaHealthcare, abroad

Healthcare project, abroad.

Built on the work begun at Medal and HUMAN Protocol. Built for operating conditions that don't show up in product roadmaps.

Building privatelyA stretch of years

Building privately.

A variety of brand systems built for stealth-stage and confidential clients.

NowActive portfolio

A portfolio of brand systems.

MuseCell Innovations® and its sister brands. Aelse. Confidential work. Tooling and architecture expanded year over year. Selective inbound for founders building what comes next.

A door, somewhere,
before it opens.

Souk & Story

Sites, decks, voice, identity.
The brand is what survives all of them.